introduction to
BRAND TRUST

Blockchain has the potential in ensuring or restoring faith in brands. Brand mistrust is at an all-time high, and marketers can use blockchain to build trust.

At VeriDoc Global we want you to look at how blockchain applications and platforms can affect consumer-brand relationships, building on consumer brand trust using blockchain technology. VeriDoc Global is in a position to be able to draw upon a number of real-life examples of blockchain adoption.

Blockchains unique features can impact on various areas of interest for strategic brand management, such as the adoption of digital currencies, brand storytelling, along with the use of blockchain-enabled loyalty programmes. Expanding the role of intermediaries in online advertising, brand transparency and trust for brands in marketplaces.

QUALITY

Supply chain trust and label misinformation are of high concern for consumers. They increasingly care about the origin of their products, including quality, ethics, safety and environmental impact. These are important concerns, and Blockchain will allow us to scan a brand QR code to verify claims, of being organic for instance, and then see information about the animal feed that was used, the processing plant, shipping and stocking.

This transparency will inspire more trust in that brand.

Public blockchain is truly decentralized and goes well beyond smart contracts.

AWARENESS

Social media is ripe for a disruption by blockchain. Bots and fake influencers have been a problem for years and phony content is rampant. Digital payment fraud is getting more sophisticated. And there’s growing consumer skepticism regarding influencer marketing, right now it's about building trust and having a platform to do that one.

Start-ups are working to solve all or small parts of the problem by being able to engage with customers who have their identities verified. These types of systems are utilizing blockchain to put money right in the hands of the content creators and social media influencers through token-based rewards and reputation. Blockchain as a technology can be a tool to help solve some of the biggest consumer problems with current social media platforms such as privacy, relevant content and control over data. All of this important moving forward.

LOYALTY

Blockchain-based loyalty programs address a number of issues that drive customers away from traditional loyalty programs. And for good reason. Among them are problems with redeeming points before they expire and keeping track of multiple loyalty programs.

Low redemption rates are a big problem for loyalty marketers. Members that are not redeeming are not actively engaged in the loyalty program. On the flip side, members who redeem points are more engaged, spend more and are more satisfied with loyalty programs and this is good for the client and the customer.

Blockchain also allows a customer to store all points in a single wallet rather than trying to manage multiple programs. There would not be separate rules for acquiring and redeeming points from different loyalty programs as is currently the case. It makes it easier and simpler for all parties.

HOW DOES THE
VERIDOC GLOBAL

SOLUTION WORK?

WHAT ARE OUR
KEY FEATURES

FOREFRONT OF SECURITY

Data is immutable on blockchain and can’t be breached via an attack on a single server or database.

INCREASED TRANSPARENCY

Governments and businesses know exactly when and where the goods have changed hands.

INCREASED PUBLIC SAFETY

Increases the speed in which problems can be identified and products can be recalled.

WHAT ARE OUR
KEY FEATURES

FOREFRONT OF SECURITY

Data is immutable on blockchain and can’t be breached via an attack on a single server or database.

INCREASED TRANSPARENCY

Governments and businesses know exactly when and where the goods have changed hands.

INCREASED PUBLIC SAFETY

Increases the speed in which problems can be identified and products can be recalled.

Veridoc global
solution

VeriDoc Global has developed a solution that involves embedding a QR code on an item with a unique digital hash inside the QR code. The hash holds a string of information that is then placed on the blockchain network for security, verification and most important end user validation.

Using a QR code reading app, customers can scan the QR code on the item once it has been delivered to them to verify the authenticity of items.

Throughout the shipping process, the QR code can be updated with information verifying when and where the product has changed hands.

Using any QR code reading app, scan the QR code on the supply chain and the app will show you the true document produced by the issuer. This allows you to compare and see if the supply chain is an original or a fake.

This is Our
BRAND TRUST
MANUFACTURER FLOW

CREATE AN ITEM

Manufacturer creates an item.

GENERATE QR CODE

VeriDoc Global generates a QR code
that contains a unique hash value
with information about the item.

QR CODE ADDED
TO THE ITEM

The QR code is added to the item.

GENERATE UNIQUE
HASH VALUE ON BLOCKCHAIN

The information is placed on the
blockchain.

DIGITAL HANDSHAKE

VeriDoc Global verifies each step in the supply
chain registering a “digital handshake” that
marks exactly when and where the goods
have changed hands.

This is Our
BRAND TRUST
MANUFACTURER FLOW

CREATE AN ITEM

Manufacturer creates an item.
GENERATE QR CODE

VeriDoc Global generates a QR code that contains a unique hash value with information about the item.
QR CODE ADDED TO THE ITEM

The QR code is added to the item.
GENERATE UNIQUE HASH VALUE ON BLOCKCHAIN

The information is placed on the blockchain.
DIGITAL HANDSHAKE

VeriDoc Global verifies each step in the supply chain registering a “digital handshake” that marks exactly when and where the goods have changed hands.

This is Our
BRAND TRUST
CUSTOMER FLOW

QR CODE READER

Item is scanned using a
QR code reader.

PREVIEW ORIGINAL INFORMATION

Customer is redirected to a secure page that
displays information about the item.

VISUAL INSPECTION

Customer validates the authenticity
of the item by visual inspection.

VALIDATE HASH VALUE
ON BLOCKCHAIN

Customer may validate the unique hash
value on the blockchain and verify that
the digital signatures are identical.

INFORMATION UPDATE

Additional information can be added to the QR
code by the manufacturer anytime in case of a
product recall (optional).

This is Our
BRAND TRUST
CUSTOMER FLOW

QR CODE READER

Item is scanned using a QR code reader.
PREVIEW ORIGINAL INFORMATION

Customer is redirected to a secure page that displays information about the item.
VISUAL INSPECTION

Customer validates the authenticity of the item by visual inspection.
VALIDATE HASH VALUE ON BLOCKCHAIN

Customer may validate the unique hash value on the blockchain and verify that the digital signatures are identical.
INFORMATION UPDATE

Additional information can be added to the QR code by the manufacturer anytime in case of a product recall (optional).

VERIDOC GLOBAL
MEDIA BLOGS

1 August, 2019

Poison Drinks- Can Blockchain Stop The Flow?

Everyone needs a holiday from time to time, and for those of us that can afford to travel, a tropical paradise is where a majority of people tend to spend their much needed vacation days. Although basking on a beautiful island while someone brings you drinks sounds relaxing, the reality is that much can go wrong when in unfamiliar territory.Seasoned travelers are aware that not everything is as it seems when you see that post card with a tropical island getaway, most of the time while the views are usually similar, a lot of these countries have very different laws and practices that in some instances can lead to disaster.Most recently 19 people have lost their lives due to contaminated alcohol in Costa Rica.The victims, who ranged

12 April, 2019

Coffee and Blockchain whats not to Love

Let’s be honest, it’s the world’s favorite drink. Each day we consume as a whole, two billion cups of it and annually, coffee is an industry worth over 100 billion dollars.But how can you really be sure of where your coffee has actually come from? Without a doubt, blockchain has the potential to turn the coffee industry on its head and bring about a revolution in transparency that current standards in the coffee industry can’t hope to match.VeriDoc Global’s finished solution gives all stakeholders, farmers, roasters and consumers access to data across the entirety of the supply chain. This data enables a complete analysis of the supply chain for all involved.For the consumers, the VeriDoc Global app provides unprecedented levels of transparency

23 March, 2019

Fighting Wine Fraud And Using The Blockchain To Do It.

Creating counterfeit items and selling them off as originals can be lucrative for those profiting from it, but for the consumer, it dilutes and scams consumers out of real goods that they have been sold as the real thing, and it can be very difficult to detect. On some items, the difference can be quite clear but the wine industry is particularly susceptible to fraud because the ability to tell the difference between different grades of high-end wine is a skill that not everyone will possess, or be confident enough to declare.So what is wine fraud?Wine fraud can refer to the meddling or making changes to a cheaper wine to make it taste more expensive. Such as using

blockchain
supporting blogs

19 March, 2018

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