Unblock Your Pores With Blockchain
13 Jun 2019
The beauty industry is a massive market flooded with testimonials, beauty bloggers, YouTube reviewers, whole ranges of how to, and instructional information on products and trends, but none of this is accessible for just one product without a fair amount of research and if you’re anything like me, you will be unwilling to purchase a product without knowing or viewing evidence to suggest the product is half decent.
We constantly pour our hard-earned money into these expensive creams and remedies, that boast of change and results but who’s to say that it’s true, how do you know what you purchased works?
Recently, I found myself asking the same thing.
For my birthday, I had asked my partner for spa products, products relatively easy for any man to purchase, but what I hadn't realized was that my partner was also unwilling to purchase a sub-par product and wanted to get me something other than the standard bath bomb.
Without knowing where to start he traveled to a well-known brand name shop that featured an array of different beauty products. He purchased two kits, one was a standard shower kit and the other was a duo, which included a liquid peel and face wash.
The kit was one I hadn't used before and like all new products I began to read the back of the label for directions and while there were basic instructions, there was nothing to suggest which one went first or how best the duo should be used. I began researching the product myself, typing in various questions in the search engine and after a few attempts, I stumbled across a YouTube video made by that particular brand, a how-to guide which thoroughly explained how to apply the product.
I began to think about the other problems I’d experienced in the past. This wasn't the first time I had struggled, I had spent most of my youth battling with tiny unreadable instructions, or instructions that dissolved into paper mâché the minute things got messy and some just weren't in English at all.
So I said to myself, “Is there not some way I can access everything I need without having it printed?” it is 2019 after all.
Well, the answer was yes, and the technology was out there and it was already available by VeriDoc Global and their QR code blockchain solution.
They have developed a finished solution that involves embedding a QR code on an item with a unique digital hash inside the QR code. The hash holds a string of information that is then placed on the blockchain network for security, verification, and importantly end-user validation.
By using a QR code reading app on any smartphone, customers can scan the QR code on the item, and receive the necessary information on the product and in this case, that would mean access to the testimonials, beauty bloggers, YouTube reviewers, and instructional videos right there on your phone.
This technology introduced into the beauty industry could mean endless possibilities, especially when presented with two similar products that you wish to purchase, which one would you choose?
The one that had a QR code with all the information that you could easily scan with your phone or the one without?
In a perfect world, it would be simple enough just to scan the bottle and read or watch all the content for those two products and make a decision based on the information provided.
But it could go further than that, I couldn't tell you how many times I have purchased a quality product, gone home and just completely butchered the application because I had no idea what I was doing.
If you're like me, you use the product once, realize it does not look anywhere close to what the model in the ad looked like and then throw it in the draw with the bundles of other products, that you’ll most likely never buy again.
Luckily in this century, there are thousands of tutorials on YouTube giving us a basic understanding of how to actually apply the product and with VeriDoc Globals finished solution, you will find more information that is specific to you, connecting you with the product you want to buy, which is better value for money, and more importantly the satisfaction of knowing you got exactly what you were looking for and how to use it properly.
The only question to ask now is why isn't this already happening?
This article was written by Reneé K for VeriDoc Global. To learn more about our finished solutions and explore how VeriDoc Global’s software can be of benefit to you or your organization, please visit our website at www.veridocglobal.com